If you’re using the Internet to generate leads for your network marketing business you’ve probably been exposed to several different Traffic Exchanges that offer you the opportunity to promote your network marketing opportunity through their site to their members.

The questions I get most often about Traffic Exchanges will be answered here.

The first and obvious question is: Do traffic exchanges work?

The short answer is YES. But I’ll take some more time to go through all of my most frequently asked questions about how to get network marketing leads using traffic exchanges to help you generate a steady flow of prospects for your network marketing business.

Here’s my top 12 most frequently asked questions about traffic exchanges.

1. Do traffic exchanges work?

Yes, traffic exchanges can work to generate leads for your network marketing opportunity. Would they be my first choice for traffic? No. This isn’t the most targeted traffic that you can get for your business, so I wouldn’t recommend using this as your primary method for getting leads for your business.

2. What is a traffic exchange?

A traffic exchange is simply an advertising website that will show your advertisement to other business owners in exchange for your reading or clicking on their advertisement or website. Traffic exchanges use a credit system and will show your advertisement as often as you are willing to either view other advertisements or pay for more credits.

3. Why do people click in traffic exchanges?

Most people that click or surf ads in traffic exchanges are there for the sole purpose of getting more advertising for their own website. There are NOT normally people in traffic exchanges that are looking for a new business, most already have one. This is not to say that they won’t be interested in a new business, but they are not really looking for one at this point.

4. Do prospects that opt in to your site from traffic exchanges join network marketing companies?

Some do, most don’t. Again, the majority of prospects that come from traffic exchanges already have a business or website that they want to promote. Rather than trying to compete with their existing network marketing opportunity, I would recommend that you offer them help with their current business, instead of trying to recruit them. You have a much better chance to sell them leads, recruiting tools, or some kind of marketing help, than you do recruiting them into your business.

5. Are prospects from traffic exchanges any good?

Of course they are. I would be a good prospect wouldn’t I? I’m in some traffic exchanges and so are many, many very good prospects. They are all real people just like you an I. The key though is whether or not you can offer them something that they are interested in buying or joining.

6. How many hits from a traffic exchange will generate a prospects on my site?

Usually 1000′s. It’s true that you can get lots of hits from a traffic exchange, but it takes 1000′s or 10,000′s of hits to generate leads for your site. The reason why is simple. Most people are just clicking on your site to get advertising for their own site. So they normally won’t opt in for more information about your business or offer.You will get some interest and generate some prospects from the traffic. Make sure you follow up with these people or have a follow up system in place.

7. Should I refer my members to traffic exchanges to get leads?

It can’t hurt you. Your members will spend some time getting some traffic to their site and can generate some leads for their business. However, if you do refer your members to traffic exchanges, make sure they know what they’re getting into. Make sure they have the correct expectations. 1000′s of hits, not very many leads. As long as they go to the traffic exchanges with the right mindset – they can make them work to get some leads too.

8. Should I upgrade my traffic exchange account to the PAID version?

I wouldn’t recommend that you upgrade in them all, but a PAID membership is normally worth it if you are going to be using the traffic exchanges. Pick your top 1, 2, or 3 and get an upgraded account. This will get you more traffic to your site faster, which in turn will help generate leads for you faster, which is what you want.

9. How should I target the potential prospects in traffic exchanges?

I like to target them  knowing that they already have a business and need help. I like to offer them help with getting leads, converting more sales, network marketing training courses, internet marketing training, and things that a struggling network marketer might be interested in. I would suggest you do something similar.

10. What should I say in my ads with traffic exchanges?

Be creative and try to grab attention. Since traffic exchange ads are basically free, I like to go a little over the top in these ads. Use words that will catch their attention and don’t be afraid to use pop culture references as well to be different and grab attention.

11. I don’t seem to be getting leads from the traffic exchange, what am I doing wrong?

You probably just don’t have enough traffic yet. Keep clicking, keep getting more hits to your site. If you’ve got 50,000 hits to your site with still no leads, you probably want to make some changes to your opt in site. Normally the problem is just that the traffic isn’t very targeted…remember, these are all just people clicking like you are to get hits to their site too. They won’t REALLY be interested in your offer, but you’ll catch a few that can perk up if the offer is right for them.

12. What’s the best traffic exchange to use?

There are lots of traffic exchanges out there. Have a look at the www.Alexa.com rankings for the traffic exchange. The more traffic it gets, generally the better it will perform. I like Traffic Swarm. You can get a free or paid Traffic Swarm account here.

I hope this helps you in determining if using Traffic Exchanges to generate leads for your network marketing business is right for you. Remember, that if you choose to use traffic exchanges in your marketing, don’t exclusively rely on them to generate network marketing leads for your business. Use other internet marketing techniques as well.

Joel Broughton
Network Marketing Training Expert
#1 Company Personal Sponsoring
#1 Company Organization Growth

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